It’s a dream of every website owner to see their site high up on Google search results. This is only possible if you optimize your site pages for SEO. One powerful SEO optimization strategy is keyword utilization. Keywords connect your website to prospective customers. Research shows that prospects that find your website through keywords (also called organic searchers) are more likely to buy compared to those referred through social media and other marketing campaigns. The same strategy applies to images.
For images to be discovered online, they must be optimized. Keywording is the best way to optimize your images for search engines. Without further ado, here are top tips for keywording your stock photos for better online discovery.
- Know photography terms people use to search out for premium and free stock photos and include in your image keyword
It’s always advisable to assign keywords to your image with the customer in mind. You can achieve this by finding out the specific terms customers use to search out images online. This will allow you to garner more organic traffic to your photography website. Examples of keywords in photography include baby photography, wedding photography, and stock photography. They might also search by technical requirements such as close up, aerial and so on. The Google Keyword Planner will help you along those lines.
- Organize your photography websites’ image keywords in order of importance
Embrace the hierarchical model to insert your keywords. Begin with the most significant keywords and end with the least important. In premium or free stock photos perspective, the most significant keywords are the visible aspects of your photos. Other descriptive keywords like concepts and technical words should then follow.
- Irrelevant keywords will crowd out the most important keywords in your photography websites
Avoid spamming your photography site with irrelevant keywords. Such keywords tend to water down the strength of relevant keywords. Also, desist from stuffing keywords. This will negatively impact the visibility of your website in the long run. Most photography websites set a minimum of 5 and a maximum of 30 keywords. Each keyword phrase should be separated by a comma for search engines to recognize it as one word for ease of indexing. The idea is to avoid including aspects like numbers, overly descriptive terms, file or camera info and irrelevant words in your image keywording strategy.
Creating high-quality, scintillating photos is only the first step to selling photos online. It would defeat the purpose of dedicating quality time taking incredible photos, only for them to be immersed in a sea of other photos. These tips to keywording will make your photos visible and get your creativity displayed in front of prospective customers.
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— Michael Hebenstreit (@m_hebenstreit) 28 de agosto de 2017